JUDGING DAY INSIGHTS
Six of the BIA judging panel discuss what defines great branding
FUTURE TRENDS IN BRANDING
Stuart Youngs (pictured) – founder of Texture, and Caroline Till, co-founder of FranklinTill, discuss the latest aesthetic movements in branding, and how designers can embrace new technology in meaningful ways.
THE ROLE OF WIT AND HUMOUR
Branding consultant Louise Kyme (pictured) and Jim Sutherland, founder of Studio Sutherl&, talk about how to use humour successfully in campaigns, and how brands can establish empathy.
TAKING THE RIGHT RISKS
Dave Wood (pictured), GBH’s design director and Sue Daun, ECD at Interbrand, debate the importance of taking risks, and highlight the factors that come into play when risk taking in small or large agencies.