JUDG­ING DAY IN­SIGHTS

Six of the BIA judg­ing panel dis­cuss what de­fines great brand­ing

Computer Arts - - Special Report -

FU­TURE TRENDS IN BRAND­ING

Stu­art Youngs (pic­tured) – founder of Tex­ture, and Caro­line Till, co-founder of FranklinTill, dis­cuss the lat­est aes­thetic move­ments in brand­ing, and how de­sign­ers can em­brace new tech­nol­ogy in mean­ing­ful ways.

THE ROLE OF WIT AND HU­MOUR

Brand­ing con­sul­tant Louise Kyme (pic­tured) and Jim Suther­land, founder of Stu­dio Sutherl&, talk about how to use hu­mour suc­cess­fully in cam­paigns, and how brands can es­tab­lish em­pa­thy.

TAK­ING THE RIGHT RISKS

Dave Wood (pic­tured), GBH’s de­sign di­rec­tor and Sue Daun, ECD at In­ter­brand, de­bate the im­por­tance of tak­ing risks, and high­light the fac­tors that come into play when risk tak­ing in small or large agen­cies.

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