BAL­ANCE HER­ITAGE WITH MODER­NITY

Computer Arts - - Special Report - SPENCER BUCK CRE­ATIVE PART­NER AND FOUNDER, TAXI STU­DIO

“When deal­ing with his­toric brands, look to the past to de­fine the fu­ture. Our re­design of POLO, for ex­am­ple, was a re­spect­ful nod to the brand’s past and an ex­cit­ing glimpse into the brand’s role in the lives of a new, younger au­di­ence.”

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