TYPOCIRCLE

HIGHLY COM­MENDED: NOT-FOR-PROFIT

Computer Arts - - Special Report - by NB and Stu­dio Sutherl& www.nb­stu­dio.co.uk www.stu­dio-suther­land.co.uk

To cel­e­brate the 40th an­niver­sary of The Ty­po­graphic Cir­cle, bet­ter known as TypoCircle, NB and Stu­dio Sutherl& col­lab­o­rated on a new brand­ing scheme. The sim­ple but ver­sa­tile logo con­struct is drawn up from an orig­i­nal cut of Fu­tura, and in ap­pli­ca­tion, play­fully re­places the ‘O’ in ’typo’ with other cir­cu­lar ob­jects, such as the hole at the end of a poster tube, a black­board, a bind­ing ring, or a pen­cil end. The iden­tity also ex­tended to an an­niver­sary pub­li­ca­tion, and ac­com­pa­ny­ing ex­hi­bi­tion.

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