Computer Arts - - Special Report - by The Part­ners www.the-part­ners.com

A global or­gan­i­sa­tion ded­i­cated to mak­ing con­tact with life be­yond Earth, METI (Mes­sag­ing Ex­tra-Ter­res­trial In­tel­li­gence) heads up an in­ter­stel­lar trans­mis­sion project, as well as con­duct­ing sci­en­tific re­search, de­vel­op­ment and ed­u­ca­tion. For METI’s new iden­tity, The Part­ners took in­spi­ra­tion from the very first in­ter­stel­lar com­mu­ni­ca­tion broad­cast into space: the fa­mous Arecibo mes­sage.

Trans­mit­ted in 1974, it was hu­mankind’s first at­tempt at say­ing ‘Hello, Uni­verse’, us­ing bi­nary code to rep­re­sent var­i­ous sci­en­tific and math­e­mat­i­cal data, and sim­ple graphic pic­tograms about life on Earth. The logo is based on the un­der­ly­ing grid of bi­nary squares, while square brack­ets are used to show the di­rect trans­la­tion of the seem­ingly alien bi­nary mes­sage into a more fa­mil­iar lan­guage.

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