HIGHLY COMMENDED: NOT-FOR-PROFIT
A global organisation dedicated to making contact with life beyond Earth, METI (Messaging Extra-Terrestrial Intelligence) heads up an interstellar transmission project, as well as conducting scientific research, development and education. For METI’s new identity, The Partners took inspiration from the very first interstellar communication broadcast into space: the famous Arecibo message.
Transmitted in 1974, it was humankind’s first attempt at saying ‘Hello, Universe’, using binary code to represent various scientific and mathematical data, and simple graphic pictograms about life on Earth. The logo is based on the underlying grid of binary squares, while square brackets are used to show the direct translation of the seemingly alien binary message into a more familiar language.