LEARN FROM BREW­ERS

Computer Arts - - Special Report - TIM VARY CRE­ATIVE DI­REC­TOR, DE­SIGN BRIDGE

“When de­sign­ing for a brand like Guin­ness, ev­ery­thing you do needs to re­flect the skill, care, at­ten­tion to de­tail and crafts­man­ship that goes into mak­ing the beer it­self. Col­lab­o­rat­ing with crafts­peo­ple in­clud­ing harp mak­ers, il­lus­tra­tor Gerry Bar­ney, and let­ter­press ex­perts en­abled us to put true, au­then­tic crafts­man­ship back into the Guin­ness Harp.”

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