FIND OP­POR­TU­NI­TIES IN LIM­I­TA­TIONS

Computer Arts - - Special Report - KATH TUDBALL DE­SIGN DI­REC­TOR, THE PART­NERS

“Booze can have baf­fling tech­ni­cal re­stric­tions. Work­ing with Lon­don Cru, in­dus­try norms meant we couldn’t re­fer to each wine by its grape. So af­ter some lat­eral think­ing, we found a pho­netic link and named each va­ri­ety af­ter a Lon­don lo­ca­tion that sounds like its grape, e.g. Char­lotte Street for Chardon­nay.”

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