BE CUL­TUR­ALLY SEN­SI­TIVE

Computer Arts - - Special Report -

“One im­por­tant thing about brand­ing cul­tural projects is to re­spect cul­tural dif­fer­ences. Be mind­ful of how you por­tray your brand in which­ever coun­try it is seen and re­spect the val­ues of the peo­ple and the place – not only of lan­guage but be­liefs, colours and sym­bols.” VIC­TO­RIA PINNINGTON SE­NIOR DE­SIGNER, TRUE NORTH

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