GET UN­DER VIEW­ERS’ SKINS

Computer Arts - - Special Report -

“To pro­mote TV sport ef­fec­tively, it’s im­por­tant to get un­der the skin of it: to un­der­stand the ex­pe­ri­ence, what it means to fans and what fu­els their pas­sion. This is in­valu­able in cre­at­ing a sys­tem that en­hances the thrill of the game in a mean­ing­ful way.” APORVA BAXI CO-FOUNDER AND ECD, DIXONBAXI

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