SMITH’S DOCK MAKE IT AU­THEN­TIC

PROP­ERTY

Computer Arts - - Special Report - by The Neigh­bour­hood www.the-neigh­bour­hood.com

“Brand­ing places where peo­ple are go­ing to live is a del­i­cate bal­ance. No­body wants to live in some­thing that feels like it’s been dreamt up by a mar­ket­ing depart­ment. Au­then­tic­ity is key as is mak­ing al­lowances for how the iden­tity will de­velop as it be­comes in­hab­ited.” JON HUMPHREYS CO-FOUNDER AND CRE­ATIVE DI­REC­TOR, THE NEIGH­BOUR­HOOD

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