Harry Ead and Thierry Na­hayo share their dos and don’ts for mak­ing work that stands out

Computer Arts - - Video Insight -

DO get bad ideas out the way early

“We get as many peo­ple in­volved as we can from the start, from dif­fer­ent skillsets,” ex­plains Harry Ead. “We have a cre­ative sprint, where we spend a week or two do­ing ev­ery­thing you can imag­ine. Stuff that’s wrong, stuff that’s right.” The most im­por­tant thing, he adds, is not to worry about nail­ing it first time. Thierry Na­hayo agrees:“Make all the wrong de­ci­sions first, and smash those out the way,” he grins.

DON’T be afraid to rip stuff up

“I en­joy mak­ing mess. You can al­ways tidy it up af­ter­wards,” says Ead. “We print lots of stuff out, get ev­ery­one around, and it’s a com­mu­nal ef­fort to get the idea. It’s hard to get that kind of view­point when things are on a screen. It breeds a lit­tle bit of healthy com­pe­ti­tion as well,” he goes on. “Once it’s out on the floor, you have nowhere to hide.”

Of course, mak­ing mess has down­sides: “We have to con­stantly tidy th­ese ar­eas, be­cause lit­er­ally there’s pa­per­work ev­ery sin­gle day,” ad­mits Na­hayo. “It keeps us on our toes to see what ev­ery­one is do­ing, and also it gets us back in line.” DO put the hours in when nec­es­sary “There’s al­ways go­ing to be a bit of a pinch point,” in­sists Ead. “You’ve got to put in the hours to make it good, but I think that comes with be­ing pas­sion­ate about what you do. If you love be­ing a de­signer and you care about the project, you’re go­ing to put the time and the hours in be­cause you want it to be the best it can. Op­por­tu­ni­ties like work­ing on the Olympics don’t come around very of­ten, so it’s worth the odd late night.”

DON’T rest on your lau­rels

“Rest­less­ness is part of our ev­ery­day life here,” says Ead. “The con­stant push to try and make things as good as they can be bleeds into ev­ery sin­gle bit of work we do.” Part of that is not rest­ing on your lau­rels, adds Na­hayo: “I don’t think that af­ter we do an in­cred­i­ble project here, we stick with just think­ing about it,” he says. “Be­fore you know it, we’ve for­got­ten it and we’re onto some­thing mas­sive.”

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