Having topped our list in 2016, North fared incredibly strongly once again from the outset, and only Studio Sutherl&’s storming victory could bump the 22-yearold studio into second place.
As one panellist put it, North has “transformed from cool outsiders to muscular brand behemoths.” Another praised the studio’s “timeless, lovely thinking”, while a third admired the team’s knack for “simplifying big problems.”
Co-founders Sean Perkins and Stephen Gilmore share how their year has gone..
Talk us through your year...
We’ve been lucky enough to work with some great clients, so it’s hard to pick a specific project. But moving into our new studio has been a huge moment for us.
How did the move go?
It sounds mundane, but coping with the complexity of our overrunning studio build, alongside some very demanding projects, made for a challenging year. Thanks to the whole team for getting us all through it.
How do you think Brexit may affect your business, and the UK’s global design reputation?
Until the outcomes of the Brexit negotiations become clearer, it’s foolish to predict. We try to remain positive. It certainly feels like the UK’s design reputation is as strong as it’s ever been.
Any advice for your peers to help it stay that way?
Even in tough and uncertain times, please don’t pitch creative work for fee. It undermines and demeans us all.
What are your own biggest ambitions for 2018?
There are a few non-client based projects we’ve wanted to do for a while now. It would be nice to put them out in 2018.
North has fared brilliantly in the rankings again. How does it feel?
Some great projects have been produced by other studios this year. Honestly, we’re amazed and flattered to get the recognition.
Co-founders Sean Perkins and Stephen Gilmore with their second-place trophy