NORTH

Computer Arts - - Ok Studio Rankings 2017 -

Hav­ing topped our list in 2016, North fared in­cred­i­bly strongly once again from the out­set, and only Stu­dio Sutherl&’s storm­ing vic­tory could bump the 22-yearold stu­dio into sec­ond place.

As one pan­el­list put it, North has “trans­formed from cool out­siders to mus­cu­lar brand be­he­moths.” An­other praised the stu­dio’s “time­less, lovely think­ing”, while a third ad­mired the team’s knack for “sim­pli­fy­ing big problems.”

Co-founders Sean Perkins and Stephen Gil­more share how their year has gone..

Talk us through your year...

We’ve been lucky enough to work with some great clients, so it’s hard to pick a spe­cific project. But mov­ing into our new stu­dio has been a huge mo­ment for us.

How did the move go?

It sounds mun­dane, but cop­ing with the com­plex­ity of our over­run­ning stu­dio build, along­side some very de­mand­ing projects, made for a chal­leng­ing year. Thanks to the whole team for get­ting us all through it.

How do you think Brexit may af­fect your busi­ness, and the UK’s global de­sign rep­u­ta­tion?

Un­til the out­comes of the Brexit ne­go­ti­a­tions be­come clearer, it’s fool­ish to pre­dict. We try to re­main pos­i­tive. It cer­tainly feels like the UK’s de­sign rep­u­ta­tion is as strong as it’s ever been.

Any ad­vice for your peers to help it stay that way?

Even in tough and un­cer­tain times, please don’t pitch cre­ative work for fee. It un­der­mines and de­means us all.

What are your own big­gest am­bi­tions for 2018?

There are a few non-client based projects we’ve wanted to do for a while now. It would be nice to put them out in 2018.

North has fared bril­liantly in the rank­ings again. How does it feel?

Some great projects have been pro­duced by other stu­dios this year. Hon­estly, we’re amazed and flat­tered to get the recog­ni­tion.

Co-founders Sean Perkins and Stephen Gil­more with their sec­ond-place tro­phy

Newspapers in English

Newspapers from Australia

© PressReader. All rights reserved.