Jumping from 17 on last year’s list to the top five, The Partners has explored new territory in 2017, says UK creative director Stuart Radford (left). “We’ve done some very exciting work that has seen us push into new areas of design, such as moving image, digital and 3D installation,” he explains. “We’ve also been working with a broad range of clients across different sectors: the arts, professional services, artisan products and even extraterrestrial communications – a very diverse set of projects, but we love it.”
What have been the standout projects of 2017?
Creating and launching the new visual identity for the London Symphony Orchestra to mark the appointment of conductor Sir Simon Rattle [Best of Show at CA’s Brand Impact Awards]. This gave us the opportunity to innovate an identity we created in 2004. Creating the brand for #RewritingTheCode, an initiative to expose hidden values and behavioural codes of gender inequality. We were proud to see that on its launch day, it was trending on Twitter at no 4. And collaborating with Lambie-Nairn to rebrand Arte, Europe’s leading culture channel. We created a moving-image brand for broadcast, a first for The Partners.
How will Brexit affect you?
When it comes to hiring, we prefer to bring the right people in on a permanent basis. We believe this is better for the culture, the work and our clients. Therefore our freelance requirements are relatively small. In terms of Brexit, who knows what will happen? But it’s not all doom and gloom. Opportunities can come out of the most unlikely situations. Just a month after the referendum, we were invited to pitch for the Arte work, and next week we’re off to meet a new European client.