RAT­TLE

Computer Arts - - Ok Studio Rankings 2017 -

Jump­ing from 17 on last year’s list to the top five, The Part­ners has ex­plored new ter­ri­tory in 2017, says UK cre­ative di­rec­tor Stu­art Rad­ford (left). “We’ve done some very ex­cit­ing work that has seen us push into new ar­eas of de­sign, such as mov­ing im­age, dig­i­tal and 3D in­stal­la­tion,” he ex­plains. “We’ve also been work­ing with a broad range of clients across dif­fer­ent sec­tors: the arts, pro­fes­sional ser­vices, ar­ti­san prod­ucts and even ex­trater­res­trial com­mu­ni­ca­tions – a very di­verse set of projects, but we love it.”

What have been the stand­out projects of 2017?

Cre­at­ing and launch­ing the new vis­ual iden­tity for the Lon­don Sym­phony Orches­tra to mark the ap­point­ment of con­duc­tor Sir Si­mon Rat­tle [Best of Show at CA’s Brand Im­pact Awards]. This gave us the op­por­tu­nity to in­no­vate an iden­tity we cre­ated in 2004. Cre­at­ing the brand for #Rewrit­ingTheCode, an ini­tia­tive to ex­pose hid­den val­ues and be­havioural codes of gen­der in­equal­ity. We were proud to see that on its launch day, it was trend­ing on Twit­ter at no 4. And col­lab­o­rat­ing with Lam­bie-Nairn to re­brand Arte, Europe’s lead­ing cul­ture chan­nel. We cre­ated a mov­ing-im­age brand for broad­cast, a first for The Part­ners.

How will Brexit af­fect you?

When it comes to hir­ing, we pre­fer to bring the right peo­ple in on a per­ma­nent ba­sis. We be­lieve this is bet­ter for the cul­ture, the work and our clients. There­fore our free­lance re­quire­ments are rel­a­tively small. In terms of Brexit, who knows what will hap­pen? But it’s not all doom and gloom. Op­por­tu­ni­ties can come out of the most un­likely sit­u­a­tions. Just a month af­ter the ref­er­en­dum, we were in­vited to pitch for the Arte work, and next week we’re off to meet a new Euro­pean client.

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