MADE T HOUGHT

Computer Arts - - Ok Studio Rankings 2017 -

2015’s win­ner Made Thought has never fallen prey to com­pla­cency. As di­rec­tor Ben Parker (bot­tom left) says: “The last 12 months have been as much about fo­cus­ing on our in­ter­nal cul­ture – defin­ing how we work, not just think­ing about what we do.” That in­cludes mov­ing to a new stu­dio, do­ing more in­ter­na­tional work, and get­ting more in­volved in ex­pe­ri­ence de­sign for clients, in­clud­ing Adi­das Stella Sport.

Any stand­out projects of 2017?

The Nue Co in­volved work­ing with the founder to cre­ate a new brand from scratch. The mar­ket of lux­ury sup­ple­ments is grow­ing, and our client be­lieves much of the suc­cess of Nue can be traced to its brand and de­sign. An­other high­light has been our work for Adi­das Stella Sport – we shot two sea­sons’ worth of vi­su­als.

What are the big­gest chal­lenges you face go­ing into 2018?

Brand­ing is part of what we do: think­ing deeply about why and how the brand feels and be­haves, not just en­sur­ing it looks beau­ti­ful. So maybe a chal­lenge, or some­thing we’d like to get bet­ter at, is com­mu­ni­cat­ing what we do and the breadth.

How do you think Brexit will af­fect Made Thought?

We haven’t felt the im­pact yet, but our con­cerns would be about the im­pli­ca­tions of Brexit on busi­ness as a whole. How­ever, if any­thing, Brexit is mak­ing us think more about op­por­tu­ni­ties fur­ther afield, such as the USA and Asia, where we’re grow­ing busi­ness any­way.

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