MADE T HOUGHT
2015’s winner Made Thought has never fallen prey to complacency. As director Ben Parker (bottom left) says: “The last 12 months have been as much about focusing on our internal culture – defining how we work, not just thinking about what we do.” That includes moving to a new studio, doing more international work, and getting more involved in experience design for clients, including Adidas Stella Sport.
Any standout projects of 2017?
The Nue Co involved working with the founder to create a new brand from scratch. The market of luxury supplements is growing, and our client believes much of the success of Nue can be traced to its brand and design. Another highlight has been our work for Adidas Stella Sport – we shot two seasons’ worth of visuals.
What are the biggest challenges you face going into 2018?
Branding is part of what we do: thinking deeply about why and how the brand feels and behaves, not just ensuring it looks beautiful. So maybe a challenge, or something we’d like to get better at, is communicating what we do and the breadth.
How do you think Brexit will affect Made Thought?
We haven’t felt the impact yet, but our concerns would be about the implications of Brexit on business as a whole. However, if anything, Brexit is making us think more about opportunities further afield, such as the USA and Asia, where we’re growing business anyway.