FLOW­ING RIB­BONS

Hot new work, in­clud­ing the stun­ning new D&AD An­nual.

Computer Arts - - Contents -

FLOW­ING RIB­BONS D&AD AN­NUAL 2017 by Stu­dio Sutherl& www.stu­dio-sutherland.co.uk

D&AD pres­i­dent Bruce Duck­worth in­vited Stu­dio Sutherl& founder Jim Sutherland to de­sign this year’s D&AD An­nual, which launched in Septem­ber. Fea­tur­ing a stripped-back, min­i­mal­ist de­sign to re­fo­cus read­ers on the work in­side, it also con­tains 10 rib­bons in dif­fer­ent colours that re­flect the D&AD Pen­cils, let­ting peo­ple flag the work that most in­spires them.

“Spines are the most ‘seen’ part of a book when it’s on a shelf and they are of­ten ne­glected – so I liked the idea of us­ing the rib­bon-width stripes boldly on the spine,” says Sutherland. “The colour rib­bons then re­ally feel like they are flow­ing out of the book it­self.”

He con­tin­ues: “I was equally ter­ri­fied and hon­oured to be asked to de­sign it in the first place. See­ing the fin­ished an­nual on my shelf – next to the other his­toric an­nu­als – in the stu­dio, re­plete with flow­ing rib­bons hang­ing over the shelf edge, was an amaz­ing mo­ment.”

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