Hot new work, including the stunning new D&AD Annual.
FLOWING RIBBONS D&AD ANNUAL 2017 by Studio Sutherl& www.studio-sutherland.co.uk
D&AD president Bruce Duckworth invited Studio Sutherl& founder Jim Sutherland to design this year’s D&AD Annual, which launched in September. Featuring a stripped-back, minimalist design to refocus readers on the work inside, it also contains 10 ribbons in different colours that reflect the D&AD Pencils, letting people flag the work that most inspires them.
“Spines are the most ‘seen’ part of a book when it’s on a shelf and they are often neglected – so I liked the idea of using the ribbon-width stripes boldly on the spine,” says Sutherland. “The colour ribbons then really feel like they are flowing out of the book itself.”
He continues: “I was equally terrified and honoured to be asked to design it in the first place. Seeing the finished annual on my shelf – next to the other historic annuals – in the studio, replete with flowing ribbons hanging over the shelf edge, was an amazing moment.”