With such a vast array of media and diverse audiences to cater to, testing was a crucial element, says Bruno Maag Formal and informal testing happens throughout development. It’s particularly important with multifunction designs to test, as decisions are made, that the design is robust in challenging display environments, but is still expressive and supporting the brand.
There are three aspects that the typeface has to satisfy: aesthetic, technological and accessibility. The aesthetic aspect is probably the hardest to test since it is highly subjective and acceptance is derived by continual collaboration and discussion.
The technological side can be tested quite objectively, simply by applying the typeface into different environments and assessing whether it functions. As to accessibility, we have a deep understanding of legibility and readability, through research and experience. The team at the BBC also scrutinised the design to ensure it met all criteria.