TEST­ING TYPE

Computer Arts - - Project Diary -

With such a vast ar­ray of me­dia and di­verse au­di­ences to cater to, test­ing was a cru­cial el­e­ment, says Bruno Maag For­mal and in­for­mal test­ing hap­pens through­out de­vel­op­ment. It’s par­tic­u­larly im­por­tant with mul­ti­func­tion de­signs to test, as de­ci­sions are made, that the de­sign is ro­bust in chal­leng­ing dis­play en­vi­ron­ments, but is still ex­pres­sive and sup­port­ing the brand.

There are three as­pects that the type­face has to sat­isfy: aes­thetic, tech­no­log­i­cal and ac­ces­si­bil­ity. The aes­thetic as­pect is prob­a­bly the hard­est to test since it is highly sub­jec­tive and ac­cep­tance is de­rived by con­tin­ual col­lab­o­ra­tion and dis­cus­sion.

The tech­no­log­i­cal side can be tested quite ob­jec­tively, sim­ply by ap­ply­ing the type­face into dif­fer­ent en­vi­ron­ments and as­sess­ing whether it func­tions. As to ac­ces­si­bil­ity, we have a deep un­der­stand­ing of leg­i­bil­ity and read­abil­ity, through re­search and ex­pe­ri­ence. The team at the BBC also scru­ti­nised the de­sign to en­sure it met all cri­te­ria.

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