BAL­ANC­ING PRINT

Computer Arts - - Junior Designer Manual -

“The Three Hol­i­day Spam cam­paign cen­tered around peo­ple brag­ging via hol­i­day snaps,” ex­plains Jody Burson. “As this was for print, the files were cre­ated in InDe­sign in the CMYK colour space. All im­ages had to be a min­i­mum of 300dpi and in the cor­rect colour space. Colour ad­just­ments were made so that the ex­e­cu­tion felt bal­anced and some of the duller im­ages still popped. It was im­por­tant that the white space between the im­ages was con­sis­tent and ex­act and that the copy siz­ing, lead­ing and track­ing ad­hered to Three’s brand guide­lines. I also en­sured the T&Cs, hash­tags and URLs were cor­rect.”

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