FIVE ARTWORKING TIPS

OUR ART­WORK­ERS SHARE TIPS FOR IM­PROV­ING YOUR WORK­FLOW

Computer Arts - - Junior Designer Manual -

1 COM­MU­NI­CA­TION IS KEY

“I’d ad­vise any new de­signer to com­mu­ni­cate prop­erly with the print com­pany,” says Kayleigh Cripps, mar­ket­ing graphic de­signer at Find Me a Gift. “Ev­ery printer is dif­fer­ent, and they all have their own set of guide­lines: don’t just as­sume they all ex­pect a 3mm bleed! Al­low your­self ex­tra time for er­ror, and don’t rush.”

2 DO A TEST PRINT FIRST

“I’d also strongly rec­om­mend do­ing a test print first too, es­pe­cially if you’re pro­duc­ing brochures, book­lets, or any­thing else where you’ll be print­ing a large quan­tity,” adds Cripps. “It will save you time, and money, in the long run.”

3 UN­DER­STAND YOUR TOOLS

“Cre­ative suites are con­tin­u­ally up­dated, so you will never know ev­ery­thing there is to know about a sin­gle pro­gram, like InDe­sign,” says Jody Burson, artworker at Wieden+Kennedy Lon­don. “But the more you prac­tise, the more you will dis­cover eas­ier and quicker ways of work­ing.”

4 SEEK AD­VICE FROM COL­LEAGUES

“Don’t be afraid to ask ques­tions,” adds Burson. “Most of what I’ve learned has been from con­tin­u­ally speak­ing to those around me and al­ways ask­ing ques­tions. There are al­ways mul­ti­ple ways of achiev­ing the same re­sult. By speak­ing to oth­ers you’ll dis­cover the most ef­fi­cient.”

5 GET INTO A FLOW

“Learn to fo­cus and be me­thod­i­cal, as you’ll need a keen eye for de­tail,” says Dane Beasley, artworker at Hog­a­rth World­wide in Lon­don. “Feel the flow of the work and you’ll fall right into it. It can be robotic, es­pe­cially han­dling a large amount of files, so start slow and then you’ll flow into the work a lot smoother and faster.”

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