OLSSON’S MILLIONS DOUBLE ALBUM
Songwriter Chris Olsson approached the Designers Republic (tDR) a year ago about material for his new releases: two physical singles, two digital singles and an album. They developed a logo reducing Olsson to O/N to reference 90s Detroit techno collective Underground Resistance, a moodboard inspiration, and “went back to the days of fluoro–tDR” to reference the sunshine sound, says Ian Anderson.
“Essentially, the brief we developed was to create and evolve a typographic-based, simple and cost-effective identity that would be easily applicable and ownable across all media from packaging to digital, and from social media to street promo and merchandise,” continues Anderson. “Every cover and image across all media is the repetition of the O/N logo. On the singles, it’s black on fluoro backgrounds. Chris really wanted us to recapture the technicolour spirit of 90s tDR, which we were happy to immerse ourselves in again.”