90S TECHNICOLOUR

OLSSON’S MIL­LIONS DOU­BLE AL­BUM

Computer Arts - - Showcase - by the De­sign­ers Repub­lic www.thedesign­er­sre­pub­lic.com

Song­writer Chris Olsson ap­proached the De­sign­ers Repub­lic (tDR) a year ago about ma­te­rial for his new releases: two phys­i­cal sin­gles, two dig­i­tal sin­gles and an al­bum. They de­vel­oped a logo re­duc­ing Olsson to O/N to ref­er­ence 90s Detroit techno col­lec­tive Un­der­ground Re­sis­tance, a mood­board in­spi­ra­tion, and “went back to the days of flu­oro–tDR” to ref­er­ence the sun­shine sound, says Ian An­der­son.

“Es­sen­tially, the brief we de­vel­oped was to cre­ate and evolve a ty­po­graphic-based, sim­ple and cost-ef­fec­tive iden­tity that would be eas­ily ap­pli­ca­ble and own­able across all me­dia from pack­ag­ing to dig­i­tal, and from so­cial me­dia to street promo and mer­chan­dise,” con­tin­ues An­der­son. “Ev­ery cover and im­age across all me­dia is the rep­e­ti­tion of the O/N logo. On the sin­gles, it’s black on flu­oro back­grounds. Chris re­ally wanted us to re­cap­ture the technicolour spirit of 90s tDR, which we were happy to im­merse our­selves in again.”

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