RUN A VER­SA­TILE DE­SIGN TEAM

Computer Arts - - Ragged Edge -

Cre­ative di­rec­tor Luke Woodhouse on how to build an adapt­able team with a broad range of skills 1. Get T-shaped “To get that sort of in­te­grated ap­proach and that seam­less brand ex­pe­ri­ence, we’ve built a real mixed team with a lot of dif­fer­ent skills,” says Luke Woodhouse. “We love the prin­ci­ple of hav­ing ‘T-shaped’ peo­ple.”

He’s re­fer­ring to the idea that the ver­ti­cal bar of the T rep­re­sents a depth of ex­per­tise in a par­tic­u­lar field, while the hor­i­zon­tal bar rep­re­sents a spread of more gen­er­al­ist skills. “All of our brand­ing de­sign­ers have some­thing that makes them stand out, whether it’s 3D, spe­cial­ism in dig­i­tal de­sign, mo­tion ty­pog­ra­phy, that sort of thing.” 2. Keep learn­ing new skills “Learn­ing new skills just hap­pens quite nat­u­rally over the course of a project,” Woodhouse be­lieves. “We’re al­ways look­ing for the best ways to do some­thing – and there’s al­ways a bet­ter way to do any­thing that comes along, and I think that’s some­thing re­ally in­her­ent in Ragged Edge’s na­ture. The point about learn­ing After Ef­fects is a re­ally good one [see page 81]. We just we needed to make a film, so Sam learnt how to use After Ef­fects!” 3. Col­lab­o­rate and com­mu­ni­cate Woodhouse ad­mits that some­times – es­pe­cially when the pres­sure is on – the last thing you want to do as a de­signer is dis­cuss your work:“It’s kind of easy to re­vert to get­ting head­phones on, get­ting your head down and do­ing it on your own.”

But, he be­lieves, that’s not help­ful in the long run, and the more you com­mu­ni­cate among your team, the bet­ter the re­sults will be. “I think we have got a re­ally good team ethic here – a good team spirit. Ev­ery­one’s re­ally col­lab­o­ra­tive and nat­u­rally sup­port­ive. When we’re re­view­ing work over the course of a project, ev­ery­thing just goes up on the wall. Ev­ery­one’s in­vited to join in, whether it’s your project or not. Good ideas can come from any­where.”

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