MAKE YOURSELF INDISPENSABLE
Designer Sam Howard explains how he became an integral part of his new studio not long after leaving uni 1. Don’t be afraid to give ideas “I learned a lot of my creative process as it is today from here, and how lots of different people do it and have done it,” says Sam Howard. “When I came into the industry they talked about mood boards – we’d never done mood boards before [at uni].
“They talked about coming up with quick ideas and not being too protective of them, getting them out there. We just come up with initial ideas, little sketches, little cute ideas, put them on the wall and then whoever wants to be involved will pick the best ones.” 2. Teach yourself new software “The green energy company Bulb had a logo which we knew should move, and Luke just said ‘Sam, do you wanna make it happen?’” Howard says. As a result, he started learning After Effects.
“We pulled together animations for branding projects for our website to show off the work and offer it to clients as well – so I just literally learnt on the job. Quite a few of us have. I put some time in after work, but we’re given the space and time to learn these new skills too. It’s amazing.” 3. Show you’re reliable In Howard’s case, this means carving himself out something of a unofficially defined role within the studio. “I’ll deal with our long-term clients that we have a long-standing relationship with, such as Giraffe,” he explains.
“I’ll be in charge of seasonal campaigns, and may also do some art direction for their photography,” he continues. “For brandcreation projects, I’ll work with a senior designer, and a design director overseeing.”