Computer Arts - - Ragged Edge -

De­signer Sam Howard ex­plains how he be­came an in­te­gral part of his new stu­dio not long after leav­ing uni 1. Don’t be afraid to give ideas “I learned a lot of my cre­ative process as it is to­day from here, and how lots of dif­fer­ent peo­ple do it and have done it,” says Sam Howard. “When I came into the in­dus­try they talked about mood boards – we’d never done mood boards be­fore [at uni].

“They talked about com­ing up with quick ideas and not be­ing too pro­tec­tive of them, get­ting them out there. We just come up with ini­tial ideas, lit­tle sketches, lit­tle cute ideas, put them on the wall and then who­ever wants to be in­volved will pick the best ones.” 2. Teach your­self new soft­ware “The green en­ergy com­pany Bulb had a logo which we knew should move, and Luke just said ‘Sam, do you wanna make it hap­pen?’” Howard says. As a re­sult, he started learn­ing After Ef­fects.

“We pulled to­gether an­i­ma­tions for brand­ing projects for our web­site to show off the work and of­fer it to clients as well – so I just lit­er­ally learnt on the job. Quite a few of us have. I put some time in after work, but we’re given the space and time to learn th­ese new skills too. It’s amaz­ing.” 3. Show you’re re­li­able In Howard’s case, this means carv­ing him­self out some­thing of a un­of­fi­cially de­fined role within the stu­dio. “I’ll deal with our long-term clients that we have a long-stand­ing re­la­tion­ship with, such as Gi­raffe,” he ex­plains.

“I’ll be in charge of sea­sonal cam­paigns, and may also do some art di­rec­tion for their pho­tog­ra­phy,” he con­tin­ues. “For brand­cre­ation projects, I’ll work with a se­nior de­signer, and a de­sign di­rec­tor over­see­ing.”

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