A BRIEF AND A STRATEGY
We are lucky enough to have developed lots of high-profile brands that have endured. One example is the branding for the Royal Opera House, which is based around a modern reinterpretation of a royal crest. Members of The Inner Temple saw that work, liked it and decided to get in touch.
The Inner Temple is one of the four Inns of Court in London. These are professional associations that barristers belong to. The Inner Temple’s history dates back to the Knights Templar of the 12th century, and therefore its reputation and its brand is steeped in history. It’s a notably progressive organisation. The new design work needed to simplify the branding system, and reflect this progressive mindset.
The history is hard to ignore. We were taken on a tour of the buildings and shown where barristers ‘pass the bar’. It was inspiring and a touch daunting. But look behind the Harry Potter-style interiors and you find an organisation that has kept a close eye on professional process for centuries. I hoped that we’d be part of an endeavour to push the branding further and develop a digital experience that better fitted its audience’s needs.
In order to understand how we could be immediately useful, and to avoid developing something that was simply surface-mounted, we interviewed many people connected with the Inn. Everyone was united in understanding the role