Computer Arts - - Project Diary -

Rich Rhodes and Tim Green on ex­pand­ing the brand­ing sys­tem The highly crafted 3D Pe­ga­sus we cre­ated serves the brand well as a cen­tral ref­er­ence, but we wanted to go fur­ther. There are im­por­tant parts of The In­ner Tem­ple that de­serve their own dif­fer­en­ti­a­tion, so we de­vel­oped se­condary Pe­ga­sus ex­e­cu­tions us­ing dif­fer­ent ma­te­ri­als to rep­re­sent the char­ac­ter­is­tics of the spe­cific de­part­ments. For ed­u­ca­tion-spe­cific com­mu­ni­ca­tions, for in­stance, a cut-glass ma­te­rial is used, be­com­ing molten to­wards the wings. Other ren­der­ings in­clude steel (The Trea­sury), porce­lain (Cater­ing), wil­low (The Gar­dens), pa­per (The Li­brary) and stone (The Es­tate).

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