GET­TING STARTED

Greg Hein­i­mann

Computer Arts - - Bloomsbury Book Reprints -

Blooms­bury is an in­de­pen­dent pub­lisher, and we’ve just cel­e­brated our 30th an­niver­sary and gone through a ma­jor brand­ing process. We thought the time was right to cel­e­brate 10 of our best ti­tles go­ing back through the years – some­thing to ex­cite ex­ist­ing au­di­ences who re­mem­ber them, and to re­veal the books to new, first-time read­ers. The ti­tles were cho­sen by our board and our ed­i­tors, and were pre­sented to my art di­rec­tor and me in a big meet­ing.

The brief was very loose – just that the set of 10 should be beau­ti­ful and stand out in an al­ready busy mar­ket for clas­sic reads. They needed some­thing fresh and orig­i­nal. The ti­tles go from fic­tion through to non-fic­tion gen­res, with vary­ing writ­ing styles, but I did no­tice that most of them have had some form of vis­ual adap­ta­tion through TV or cin­ema over the years. I felt this could give us an area of com­mon­al­ity.

I knew I wanted the lay­out to be clean, min­i­mal and mod­ern, and I tried pat­tern-based ideas, ap­proaches that were purely ty­po­graphic, and the cin­e­matic ap­proach, which won out in the end. The think­ing was that each ti­tle had a piv­otal scene. I ap­proached each cover like a frame from a clas­sic mo­ment in the story, with min­i­mal type and lots of white space – an el­e­gant, widescreen ap­proach to the set.

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