HOW TO NAIL YOUR PERSONAL BRAND
FIVE WAYS TO FIND YOUR IDENTITY AS A SOLO AGENT
IDENTIFY YOUR VISION
Before thinking visually, work out what you want from your new brand. Is it more clients, better-paying clients, clients in a new field, or to find new creative collaborators? It will help establish a solid foundation to work from, from what projects you show to how you talk about yourself.
One of the most difficult things about being self-employed is making big decisions on your own. Use your personal branding as an opportunity to collaborate with someone else, whether that’s a copywriter, developer or fellow designer, to share skills and get a fresh perspective on what you do.
SHOW YOUR SKILLS
‘Show, don’t tell’ is a good mantra for your website – see it as a platform for demonstrating what you can offer clients. If you’re a whizz at animation, animate buttons. If you’re a killer web designer, develop an inventive navigational system. Don’t let your portfolio do all the talking.
Don’t send anything that isn’t beautiful and useful. Think about how self-promotional mailers could be helpful to a client, such as a calendar, note block, bookmark or postcard stack. Don’t scrimp on quality in terms of processes and materials – make something worth keeping.
BE YOUR BRAND
Your personal style – whether that’s kooky animations or sleek minimalism – is why clients come to you, so make sure every element of your branding (including socials) reflects this. It’s okay to Insta pics of your mates on wild nights out if you want edgy, youth brands as clients; it’s not if you’re hoping to snare big corporates.