HOW TO NAIL YOUR PER­SONAL BRAND

Computer Arts - - Special Report -

FIVE WAYS TO FIND YOUR IDEN­TITY AS A SOLO AGENT

IDEN­TIFY YOUR VI­SION

Be­fore think­ing vis­ually, work out what you want from your new brand. Is it more clients, bet­ter-pay­ing clients, clients in a new field, or to find new cre­ative col­lab­o­ra­tors? It will help es­tab­lish a solid foun­da­tion to work from, from what projects you show to how you talk about your­self.

COL­LAB­O­RATE

One of the most dif­fi­cult things about be­ing self-em­ployed is mak­ing big de­ci­sions on your own. Use your per­sonal brand­ing as an op­por­tu­nity to col­lab­o­rate with some­one else, whether that’s a copy­writer, de­vel­oper or fel­low de­signer, to share skills and get a fresh per­spec­tive on what you do.

SHOW YOUR SKILLS

‘Show, don’t tell’ is a good mantra for your web­site – see it as a plat­form for demon­strat­ing what you can of­fer clients. If you’re a whizz at an­i­ma­tion, an­i­mate but­tons. If you’re a killer web de­signer, de­velop an in­ven­tive nav­i­ga­tional sys­tem. Don’t let your port­fo­lio do all the talk­ing.

AVOID GIM­MICKS

Don’t send any­thing that isn’t beau­ti­ful and use­ful. Think about how self-pro­mo­tional mail­ers could be help­ful to a client, such as a cal­en­dar, note block, book­mark or post­card stack. Don’t scrimp on qual­ity in terms of pro­cesses and ma­te­ri­als – make some­thing worth keep­ing.

BE YOUR BRAND

Your per­sonal style – whether that’s kooky an­i­ma­tions or sleek min­i­mal­ism – is why clients come to you, so make sure ev­ery el­e­ment of your brand­ing (in­clud­ing so­cials) re­flects this. It’s okay to In­sta pics of your mates on wild nights out if you want edgy, youth brands as clients; it’s not if you’re hop­ing to snare big cor­po­rates.

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