FIVE COM­MON MIS­TAKES THAT JU­NIORS MAKE

THE MOST FRE­QUENT ER­RORS WHEN CREAT­ING DIG­I­TAL AS­SETS

Computer Arts - - Back To Basics -

1 NOT UN­DER­STAND­ING BRIEFS

“Young de­sign­ers of­ten don’t un­der­stand the brief cor­rectly,” says Os­man Gani of Hog­a­rth World­wide. “This means they make as­sump­tions or guess what needs to be done, in­stead of ask­ing the project owner di­rectly.”

2 FAIL­ING TO ASK QUES­TIONS

“The most com­mon mis­take ju­niors make is not ask­ing enough ques­tions,” says Ol­lie Rone-Clarke of Con­ran De­sign Group. “Work­ing in the de­sign world can be a bit of shock for ju­nior staff, es­pe­cially re­gard­ing project time man­age­ment. You haven’t got the lux­ury of time when you are on a tight client dead­line.”

3 GET­TING COLOURS WRONG

“Be­fore sav­ing - and in fact, be­fore you even start de­sign­ing or adapt­ing - check if all the colours are RGB and not CMYK,” stresses An­drea Este­ban of Bat­ten­hall. “RGB has re­ally vivid pal­ette, so it’s good to check you are us­ing the cor­rect colour for­mat­ting early on, to take ad­van­tage of it. Also re­mem­ber to com­pare the pal­ette you’ve used with the brand guide­lines.”

4 BE­ING DIS­OR­GAN­ISED

“Hav­ing clearly or­gan­ised files from the be­gin­ning saves a lot of headaches,” says Este­ban. “Es­pe­cially if they need to be up­dated, changed or shared with other de­sign­ers later on.”

5 BLINDLY FOL­LOW­ING ORDERS

“As ju­nior de­sign­ers we are scared to judge and give our opin­ions,” adds Este­ban. “But you should speak up if, say, you think im­ages won’t fully work at the sizes they have asked for. If they see you have valid opin­ions and try to push what you pro­duce fur­ther, mak­ing ev­ery file bet­ter, your su­pe­ri­ors will give you more, and po­ten­tially dif­fer­ent, projects.”

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