CLEAN SWEEP

Computer Arts - - Back To Basics -

“Keep Bri­tain Tidy is a lead­ing en­vi­ron­men­tal char­ity that has been work­ing for nearly 60 years to keep our coun­try clean. It needed a uni­fied iden­tity that bet­ter com­mu­ni­cated the core brand. We re­in­stated the iconic Tidy­man with a more mod­ern treat­ment that trans­lated bet­ter across dig­i­tal and so­cial chan­nels. The logo type­face was given a ‘stamped’ ef­fect to add in­ter­est and tex­ture, as well as be­ing op­ti­mised for dig­i­tal ap­pli­ca­tions.”

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