Making the cover
After the minimalist beauty of Jim Sutherland’s glow-in-the-dark cover for last month’s Studio Rankings special, there was nowhere else to go except louder this month. Luckily, with our investigations into self-promo, mass communication and targeting social media more effectively, a screaming sequence of garish messages seemed appropriate.
We decided to take advantage of our four-up cover printing process (four covers printed on each sheet of paper at the printers) to make four separate covers, each one featuring a call-out common to all contemporary designers searching for eyeballs and finger-clicks in our massively competitive industry.
Our cover printer runs up to five colours per pass, so passing the covers through the press twice gave us 10 colours to play with: four CMYK and six spot colours. Naturally, we chose the most vibrant and clashing colours possible, to reinforce the attentiongrabbing nature of the messages.
As a subtle nod to the interweaving themes of the four messages, we played around with small blocks of colour that snaked from one cover to the next, enabling us to get every single colour on every cover.
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MARK WYNNE The four cover slogans are all, coincidentally, featured on our art editor’s LinkedIn page, found at… [redacted]