Mak­ing the cover

Computer Arts - - Cover Artist -

After the min­i­mal­ist beauty of Jim Suther­land’s glow-in-the-dark cover for last month’s Stu­dio Rank­ings spe­cial, there was nowhere else to go ex­cept louder this month. Luck­ily, with our in­ves­ti­ga­tions into self-promo, mass com­mu­ni­ca­tion and tar­get­ing so­cial me­dia more ef­fec­tively, a scream­ing se­quence of gar­ish mes­sages seemed ap­pro­pri­ate.

We de­cided to take ad­van­tage of our four-up cover print­ing process (four cov­ers printed on each sheet of pa­per at the print­ers) to make four sep­a­rate cov­ers, each one fea­tur­ing a call-out com­mon to all con­tem­po­rary de­sign­ers search­ing for eye­balls and fin­ger-clicks in our mas­sively com­pet­i­tive in­dus­try.

Our cover printer runs up to five colours per pass, so pass­ing the cov­ers through the press twice gave us 10 colours to play with: four CMYK and six spot colours. Nat­u­rally, we chose the most vi­brant and clash­ing colours pos­si­ble, to re­in­force the at­ten­tion­grab­bing na­ture of the mes­sages.

As a sub­tle nod to the in­ter­weav­ing themes of the four mes­sages, we played around with small blocks of colour that snaked from one cover to the next, en­abling us to get ev­ery sin­gle colour on ev­ery cover.

Fol­low Twit­ter (@Com­put­erArts) and In­sta­gram (@com­put­er­arts­mag) for more up­dates...

MARK WYNNE The four cover slo­gans are all, co­in­ci­den­tally, fea­tured on our art ed­i­tor’s LinkedIn page, found at… [redacted]

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