At its core, design is all about solving problems, and a well-thought-out client brief with genuine depth and substance can be the perfect catalyst for great design. But what if you’re the problem?
Self-branding can be one of the hardest exercises for a designer: it’s just too close to home. Our special report (page 58) explores different approaches to ‘brand you’, and how finding that distinctive niche to occupy can become the cornerstone of effective self-promotion.
Balancing out this more holistic approach is our guide to the art and science of social media (page 42), and how to get the most from different platforms. It’s not an exact science, but a bit of insider knowledge can make all the difference.
Great self-promo doesn’t have to be about crowing your own brilliance from the rooftops, though: sometimes it can pay to ditch the ego and let the work speak for itself, like Ragged Edge. The studio has been biding its time and growing steadily stronger since it was founded a decade ago, until breaking cover with its D&AD Pencil-winning Camden Market rebrand. Find out more on page 76.
And after Jamie Ellul’s rousing column a couple of issues back extolling the virtues of a small but perfectly formed studio, this month it’s Greg Quinton’s turn to pitch the counter-argument: with The Partners due to merge with four other WPP stablemates to form a 750-strong mega agency, he argues that bigger can be better on page 25.
Next month, our annual colour trends report reveals the three hottest palettes for 2018, and we pay a visit to young pretender Koto, the studio that handled a global rebrand of Fanta only a couple of years into business. And with Christmas fast-approaching, our practical guide to making it as a designer-maker-seller doubles as a handy gift list for supporting independent designers. See you then!