DE­SIGN MAT­TERS

Computer Arts - - Contents -

What’s your pre­ferred so­cial me­dia tool for self-pro­mo­tion, and why?

“Twit­ter is my plat­form of choice for self-pro­mo­tion. I know In­sta­gram seems like the ob­vi­ous choice, es­pe­cially for a de­signer, but I’m a sucker for loy­alty and Twit­ter’s been good to me for over 10 years now. I like the con­straints of 140 char­ac­ters (or 280 now?) and I love the in­clu­sion of GIFs. It’s ev­ery­thing I need! The net­work of artists is al­ways con­stantly in­spir­ing, my feed is a con­stant bar­rage of in­spi­ra­tion, and retweets mean I get to see a lot of great work that I wouldn’t oth­er­wise have spot­ted. I feel like there’s a great com­mu­nity on there too, and after spend­ing a decade build­ing my pro­file, I re­ally feel like I’m a part of some­thing. That’s nice.” “I’m a re­cent con­vert to In­sta­gram Sto­ries, and I have to say this is my ab­so­lute favourite medium of the mo­ment: I’m a graphic de­signer, so I love the com­bi­na­tion of words and im­ages. The type­set­ting con­trols are quite re­stric­tive, but I like that. It’s fun to make graphic sto­ries that work with very lim­ited tools. Some of my more elab­o­rate sto­ries can take days of work – it’s kind of thrilling to know that they’ll dis­ap­pear again within 24 hours! I think the ephemeral na­ture of the app is lib­er­at­ing. I’m post­ing things about my de­sign work in film that I’d nor­mally be a lit­tle more hes­i­tant about dis­clos­ing. ” “I don’t re­ally think of so­cial me­dia as a way to pro­mote my­self, although I do use it for this rea­son on oc­ca­sion. The net­work I use most is In­sta­gram, as I love to take and share pho­to­graphs. What started as a hobby in 2010 has mor­phed into a strand of my ca­reer, as I now work with nu­mer­ous brands through In­sta­gram. I guess the work I post there is self-pro­mo­tion, but that’s a by-prod­uct from what In­sta­gram has be­come for me. It was never my in­ten­tion to get into pro­fes­sional pho­tog­ra­phy. On the rare oc­ca­sion I’ll also post de­sign work to In­sta­gram, but in gen­eral I post that to Dribb­ble. It’s great for shar­ing new work, feed­back, ex­po­sure and also in­spi­ra­tion.”

Web­site de­sign, brand­ing, il­lus­tra­tion www.dribb­ble.com/mikekus MIKE KUS

Graphic de­signer for film www.in­sta­gram.com/an­nieatkins AN­NIE ATKINS

Se­nior de­signer, Aard­man www.twit­ter.com/JamFac­tory GAVIN STRANGE

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