What’s your preferred social media tool for self-promotion, and why?
“Twitter is my platform of choice for self-promotion. I know Instagram seems like the obvious choice, especially for a designer, but I’m a sucker for loyalty and Twitter’s been good to me for over 10 years now. I like the constraints of 140 characters (or 280 now?) and I love the inclusion of GIFs. It’s everything I need! The network of artists is always constantly inspiring, my feed is a constant barrage of inspiration, and retweets mean I get to see a lot of great work that I wouldn’t otherwise have spotted. I feel like there’s a great community on there too, and after spending a decade building my profile, I really feel like I’m a part of something. That’s nice.” “I’m a recent convert to Instagram Stories, and I have to say this is my absolute favourite medium of the moment: I’m a graphic designer, so I love the combination of words and images. The typesetting controls are quite restrictive, but I like that. It’s fun to make graphic stories that work with very limited tools. Some of my more elaborate stories can take days of work – it’s kind of thrilling to know that they’ll disappear again within 24 hours! I think the ephemeral nature of the app is liberating. I’m posting things about my design work in film that I’d normally be a little more hesitant about disclosing. ” “I don’t really think of social media as a way to promote myself, although I do use it for this reason on occasion. The network I use most is Instagram, as I love to take and share photographs. What started as a hobby in 2010 has morphed into a strand of my career, as I now work with numerous brands through Instagram. I guess the work I post there is self-promotion, but that’s a by-product from what Instagram has become for me. It was never my intention to get into professional photography. On the rare occasion I’ll also post design work to Instagram, but in general I post that to Dribbble. It’s great for sharing new work, feedback, exposure and also inspiration.”
Website design, branding, illustration www.dribbble.com/mikekus MIKE KUS
Graphic designer for film www.instagram.com/annieatkins ANNIE ATKINS
Senior designer, Aardman www.twitter.com/JamFactory GAVIN STRANGE