IL­LUS­TRA­TOR AD­VICE

Computer Arts - - Contents -

AOI mem­ber John Bond shares how to keep your name in clients’ minds

Part three of our new AOI se­ries dis­cusses how best to pro­mote your­self

When you start a ca­reer in il­lus­tra­tion, it’s im­por­tant to de­velop a strik­ing port­fo­lio, but it’s also equally im­por­tant to shout about it.

Art di­rec­tors are surf­ing the web and so­cial me­dia chan­nels now more than ever in the search for ta­lent, and it’s cru­cial for il­lus­tra­tors to be on­line and on their radar.

In a way, so­cial me­dia plat­forms can act as your CV. The po­ten­tial client can have ques­tions such as: Where do you work? What’s your process? What are you in­ter­ested in? You can tai­lor your con­tent to an­swer those ques­tions in a strate­gic and en­gag­ing way that’s thought­ful, dy­namic, and very you.

AOI Mem­ber John Bond ex­plains how so­cial me­dia can aid in work find­ing you rather than vice versa, and the role printed sam­ples can still play in this heav­ily dig­i­tal age… John Bond:

Hav­ing an on­line pres­ence feels re­ally im­por­tant to me in this day and age. For starters, it helps you to be­come more dis­cov­er­able. It also al­lows you to link up, and com­mu­ni­cate freely, with other peo­ple in your in­dus­try – and po­ten­tial clients too. As much as I’d love to live a more ‘off­line’ life, so­cial me­dia is a ne­ces­sity for spread­ing your art, keep­ing in touch and dis­cov­er­ing new op­por­tu­ni­ties.

In­sta­gram has proven to be the best plat­form to post my illustrations. The speed and sim­plic­ity of putting some­thing into the pub­lic do­main doesn’t come much eas­ier. It still feels like the most con­ve­nient way of view­ing work and find­ing new artists to me.

If I con­tinue to draw the things I like and share them, it will, in turn, hope­fully at­tract some projects and com­mis­sions that I’d re­ally like to work on. I’m not sure I have a real strat­egy in place in terms of shar­ing my work on­line, but I try to post con­tent (fairly) reg­u­larly, link im­ages in with top­i­cal events, and make sure that I use some rel­e­vant hash­tags or han­dles to at­tract at­ten­tion.

Although be­ing on­line is im­por­tant, it’s equally im­por­tant to send printed sam­ples to po­ten­tial clients ev­ery now and then. To be fair, I haven’t done this in a while, but peo­ple will al­ways en­joy re­ceiv­ing ac­tual post. There’s a real per­sonal qual­ity to it, plus clients can ap­pre­ci­ate that the time and ef­fort in­volved is greater than just ping­ing over an email with a link to a web­site.

It’s some­thing tac­tile, some­thing ‘in your face’ and some­thing which can’t just be swiped or scrolled past. Need some in­spi­ra­tion on how to use so­cial me­dia to get your­self no­ticed? The AOI can help. Join to­day at www.theaoi.com

The As­so­ci­a­tion of Il­lus­tra­tors (AOI) is a not-for-profit trade or­gan­i­sa­tion pro­mot­ing con­tem­po­rary il­lus­tra­tion and main­tain­ing in­dus­try stan­dards. Es­tab­lished in 1973, the AOI works to in­crease the stand­ing of il­lus­tra­tion as a pro­fes­sion and im­prove com­mer­cial and eth­i­cal con­di­tions, and sup­port il­lus­tra­tors at ev­ery stage of their ca­reer.

John Bond is an il­lus­tra­tor, de­signer and (some­times) an­i­ma­tor liv­ing and work­ing on the south coast of the UK. His work ranges from com­mer­cials to games, web­sites, books, prints and ex­hi­bi­tions, mix­ing hand­drawn il­lus­tra­tion with bold graphic de­sign. See more at www.iamjohn­bond.com

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