IAN BENNETT IDENTITY by Joel Derksen www.joelderksen.com
Tasked with ensuring people would associate architect Ian Bennett’s work with his name, freelance designer Joel Derksen took Bennett’s portfolio to architect bloggers and museum curators, and requested feedback on what they found compelling. “This unlocked possibilities for him, helping him to start talking about what he is really about as a designer – not just as a brand – in ways that would attract the right types of clients and projects,” explains Derksen.
The core idea behind the identity design rests on a play between the concept of inside and outside. Bennett blends spaces in his work, engaging them in different ways and warping expectations around what inside and outside means. “I realised that the paper itself is a plane in space that can be manipulated,” says Derksen. “So, what if the paper engages with the surface of the desk? The envelope?” Classic Grotesque ensures Bennett’s work isn’t overpowered by the typography.