BARE WITNESS IDENTITY by Re https://re.agency
When the Cho family asked branding agency Re to create the identity for its new Sydney-based café, the brief was relatively simple: make it stand out from all the other local cafés.
“They also wanted to ensure that the brand’s identity and personality reflected its ethos of being a café that respects the origins of every ingredient and tinkers [with them] just enough to showcase their natural beauty,” says Re design director Daniel Ioannou.
Re developed a name in line with the café’s ethos of ‘baring all’ and approached illustrator Christopher DeLorenzo to bring it to life with textured, curvaceous hand-drawn figures, which in-house motion pro Sumita Maharaj animated.
A candy pink and navy blue colour palette ties the scheme together, from the coffee cups through to the interior design. “In an era where the ability to share your meal on social media is just as important as the taste, we had to craft the brand to flex,” says Ioannou.