6 TIPS FOR GET­TING YOUR TIM­ING RIGHT

HOW TO MAKE SURE YOUR POSTS FIT YOUR AU­DI­ENCE’S SCHED­ULE

Computer Arts - - Social Media Promo -

01 FIND YOUR AU­DI­ENCE

Ba­sic de­mo­graphic re­search us­ing Google An­a­lyt­ics should quickly show you where in the world your au­di­ence is based. Lo­cate your au­di­ence and tar­get them ac­cord­ingly, us­ing a handy tool like so­cial me­dia man­age­ment plat­form Buf­fer to sched­ule your up­dates. This en­ables you to side­step the is­sue of dif­fer­ent time zones and con­cen­trate on de­sign.

02 POST ON FACE­BOOK IN THE EARLY AF­TER­NOON

Ac­cord­ing to CoSched­ule, the best time to post on Face­book is from 1–4pm, with 1pm at­tract­ing the most shares and 3pm the most clicks. Wed­nes­day at 3pm is also a key time, as is 12–1pm at the week­end. Face­book en­gage­ment dur­ing the work­ing week, mean­while, is ap­par­ently high­est on Thurs­day and Fri­day – but some claim that posts at 1pm on Satur­day and Sun­day get up to 32 per cent more en­gage­ment.

03 TWIT­TER WORKS BEST ON WEEK­DAYS

For Twit­ter, the op­ti­mal times to tweet are be­tween 12–3pm Mon­day–Fri­day and at 5pm. (The lat­ter is the peak time to catch com­muters, who are more likely to retweet.) Ac­cord­ing to Quick Sprout, if you’re B2B you’ll ben­e­fit from tweet­ing dur­ing the work­ing week, where you’ll get more en­gage­ment. How­ever, if you’re B2C, you’ll need to tweet at the week­end too.

04 USE PIN­TER­EST ON SATUR­DAY EVENINGS

Quick Sprout found that the best day to post on Pin­ter­est is Satur­day 8–11 pm (with 9pm be­ing peak time) and Fri­day at 3pm. That said, fur­ther data on the CoSched­ule blog also shows a spike be­tween 2–4am and 2–4pm.

05 LINKEDIN PEAKS OUT­SIDE 9-5

LinkedIn is the pro­fes­sional so­cial net­work, so it stands to rea­son that the best time to post is dur­ing the work­ing week, with 7–8am and 5–6pm at­tract­ing more click-throughs. CoSched­ule data also shows that Tues­day and Thurs­day are the op­ti­mum days for LinkedIn.

06 PAY AT­TEN­TION TO YOUR AU­DI­ENCE

Ul­ti­mately, the best time to post is when your au­di­ence is pay­ing at­ten­tion. For ex­am­ple, within Twit­ter An­a­lyt­ics, you can ex­port a spread­sheet of all ac­tiv­ity for each tweet dur­ing a time pe­riod. You can plot this data to see if any time ranges jump out as be­ing more or less pro­duc­tive; or you can do a sim­ple cal­cu­la­tion to de­ter­mine your im­pres­sions/tweet based on day of the week.

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