CREATE BETTER VIDEO
OPTIMISE YOUR VIDEO STRATEGY WITH THESE 10 TIPS
01 MASTER LIVE VIDEO
All social networks are competing to become the ultimate live-streaming platform. They’re rewarding early adopters with increased reach, so experiment with Facebook Live 360, Instagram Stories, and so on.
02 TEST LIVE-STREAM VIDEOS
Put them on Facebook, Instagram, YouTube – even Snapchat – and see what works. Distribute your social videos across all platforms that your target audience is likely to use.
03 DON’T GO OVER A MINUTE
“People’s attention spans are very short,” explains Amanda Ruiz. “I’d recommend 15 seconds for an Instagram story and 60 seconds for Instagram video.”
04 HAVE A STRONG START
“Keep video content to under a minute where possible,” agrees David Glenwright, “and ensure that the opening 20 seconds are enticing enough to keep people engaged.”
05 DON’T ASSUME YOUR AUDIENCE CAN HEAR
“Create video content that doesn’t have a requirement for audio, either through subtitling or having simple captions that help illustrate what is happening,” says Glenwright. “Buzzfeed’s ‘Tasty’ video recipes are a great example.”
06 BUY AN EXTERNAL MIC
You can significantly up the production quality of your video with quality audio using an external mic, or a shotgun mic.
07 DON’T NEGLECT YOUR VIDEO’S COVER IMAGE
Create an engaging custom poster image for every video, but make sure it accurately reflects the content of the video.
08 USE A WELL-LIT SETTING
Bad lighting is the quickest way to reduce the quality of a video, especially if you’re using a mobile device to film your content.
09 OPTIMISE YOUR VIDEO FOR SEARCH
Content is king, but SEO will boost your audience so research your keywords, and always add a description and relevant tags.
10 DON’T FORGET A RELEVANT CALL TO ACTION
Aside from sending people to your website, if you can encourage people to also watch more of your videos, YouTube will assume your content is good and improve your YouTube rank.