IT TAKES ONE TO KNOW ONE
Nick Carson reports from CA’s firstever event partnership with Glug
When the Glug London team approached CA to help curate the line-up for their October event, the plan soon fell into place: give the stage to five of the biggest risers in this year’s UK Studio Rankings survey, the results of which were revealed last issue.
First up, Max Ottignon from Ragged Edge charted the agency’s gradual but determined rise to prominence, which saw them squeak into this year’s top 30: see our video profile on page 76.
Next, 15th-placed Alphabetical’s Tommy Taylor and Bob Young discussed the importance of a diverse approach to design, before giving the stage to Spencer Buck, co-founder of 20th-placed Taxi Studio, who flew the flag for fearless creativity and fruitful client collaboration.
After a short break, Koto – a studio one Studio Rankings panellist described as “young guns, holding their own with the big boys”, rocketing into the list at 11th place – mixed fascinating insights into its global Fanta rebrand with mischievous tales of rolling an errant junior designer in bubble wrap.
Concluding the night was Jim Sutherland of firstplaced Studio Sutherl&, who kept the 250-strong crowd enraptured for 45 minutes with tales of wit, playfulness and creative curiosity.