IT TAKES ONE TO KNOW ONE

Nick Car­son re­ports from CA’s firstever event part­ner­ship with Glug

Computer Arts - - Events - Glug is ex­pand­ing! Fancy host­ing one in your home city? Check out www.glugevents.com/host

When the Glug Lon­don team ap­proached CA to help cu­rate the line-up for their Oc­to­ber event, the plan soon fell into place: give the stage to five of the big­gest risers in this year’s UK Stu­dio Rank­ings sur­vey, the re­sults of which were re­vealed last is­sue.

First up, Max Ot­tignon from Ragged Edge charted the agency’s grad­ual but de­ter­mined rise to promi­nence, which saw them squeak into this year’s top 30: see our video pro­file on page 76.

Next, 15th-placed Al­pha­bet­i­cal’s Tommy Tay­lor and Bob Young dis­cussed the im­por­tance of a di­verse ap­proach to de­sign, be­fore giv­ing the stage to Spencer Buck, co-founder of 20th-placed Taxi Stu­dio, who flew the flag for fear­less creativ­ity and fruitful client col­lab­o­ra­tion.

After a short break, Koto – a stu­dio one Stu­dio Rank­ings pan­el­list de­scribed as “young guns, hold­ing their own with the big boys”, rock­et­ing into the list at 11th place – mixed fas­ci­nat­ing in­sights into its global Fanta re­brand with mis­chievous tales of rolling an er­rant ju­nior de­signer in bub­ble wrap.

Con­clud­ing the night was Jim Suther­land of first­placed Stu­dio Sutherl&, who kept the 250-strong crowd en­rap­tured for 45 min­utes with tales of wit, play­ful­ness and cre­ative cu­rios­ity.

Newspapers in English

Newspapers from Australia

© PressReader. All rights reserved.