IN­SIGHT

Strong opin­ion and anal­y­sis from across the global de­sign in­dus­try

Computer Arts - - Insight -

HOLLY KIELTY CRE­ATIVE DI­REC­TOR, DE­SIGN BRIDGE www.de­sign­bridge.com

Holly is cre­ative dirc­c­tor of brand lan­guage at De­sign Bridge. She be­gan her ca­reer as an art di­rec­tor but soon her love of lan­guage pre­vailed. Re­cent work in­cludes ‘all things wordy’ for Guin­ness, Tan­queray, Fort­num & Ma­son and Lip­ton.

GREG QUIN­TON CHIEF CRE­ATIVE OF­FI­CER, THE PART­NERS www.the-part­ners.com

Greg is chief cre­ative of­fice of multi-award-win­ning brand agency The Part­ners – which is about to be­come part of an even larger mega-agency within WPP. On page 25, he ar­gues that in the cre­ative busi­ness, be­ing big­ger is most def­i­nitely bet­ter.

DE­SIGN MAT­TERS: What’s your pre­ferred so­cial me­dia tool for self-pro­mo­tion? – page 24

PLUS: Three views on ASHA’s re­brand of the League Against Cruel Sports – page 26

Illustrations: Anna Hig­gie www.an­nahig­gie.co.uk

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