Ed­i­tor’s let­ter

Computer Arts - - Welcome - BEREN NEALE Ed­i­tor beren.neale@fu­turenet.com

What a time to join Com­puter Arts magazine! Hav­ing barely set­tled in my seat, I headed straight out for a three-day binge of in­spi­ra­tion at the D&AD Fes­ti­val, and as we send this is­sue to the prin­ters, I’m ea­gerly await­ing the tidal wave of tal­ent that is grad show sea­son.

And it’s an ex­cit­ing time for the de­sign world as a whole. As well as a bag full of busi­ness cards, I left the fes­ti­val with a head full of ques­tions: what’s be­ing done about the lack of di­ver­sity in the cre­ative in­dus­tries; how can new blood stand out amongst the wealth of tal­ent that’s al­ready out there; and with trust (and in­ter­est) in the estab­lish­ment at a peren­nial low, can big brands with a gen­uine com­mit­ment to pos­i­tive change in so­ci­ety fill the void? (That was cer­tainly the im­pres­sion I got from Chris Moody’s bril­liant talk; Evo­lu­tion of Brand Iden­tity.)

As it’s my first is­sue, I could hap­pily list all my favourite bits, but you can turn to the con­tents page for that! What­ever you nav­i­gate to first, I hope you’ll find plenty of great ideas and in­spi­ra­tion in the mag. I cer­tainly did.

Newspapers in English

Newspapers from Australia

© PressReader. All rights reserved.