WONKA’S PA­PER FAC­TORY

Com­puter Arts se­lects the hottest new de­sign, illustration and mo­tion work from the global de­sign scene

Computer Arts - - Contents -

The coolest new work, in­clud­ing Ball & Doggett’s new iden­tity

WONKA’S PA­PER FAC­TORY BALL & DOGGETT IDEN­TITY by For The Peo­ple www.forthep­eo­ple.agency

In early 2017, two of Aus­tralia’s big­gest pa­per dis­trib­u­tors joined forces. De­sign and strat­egy agency For The Peo­ple was tasked with build­ing a brand for the newly merged com­pany that bet­ter re­flected the di­verse na­ture of its print and pro­duc­tion busi­ness, and clearly showed how the com­pany fits into to­day’s dig­i­tal ecosys­tem.

“We were very con­scious of try­ing to show the com­pany’s knowl­edge, pas­sion and en­thu­si­asm for their prod­ucts and the re­la­tion­ships they’ve built with clients,” ex­plains Ja­son Little, founder and ex­ec­u­tive cre­ative di­rec­tor at For The Peo­ple. “We started ex­plor­ing this ob­ses­sive ‘geek­ing out’ on the prod­ucts, by cre­at­ing weird and won­der­ful ex­per­i­ments that would show­case spe­cific ma­te­rial prop­er­ties.”

The sim­pli­fied let­ter­forms of the brand­mark en­ables it to demon­strate ma­te­rial be­hav­iours and prop­er­ties. But with the print col­lat­eral, it was im­por­tant the ma­te­ri­als them­selves would be the cen­tral piece. “This meant lean­ing more to­wards util­ity of in­for­ma­tion, sim­pli­fied ty­pog­ra­phy and a fo­cus on mak­ing the ma­te­ri­als do all the talk­ing,” adds Little. “The ma­te­rial is the cen­tral piece – its colour, tex­ture, smell, weight and so. Ev­ery piece of de­sign is there to sup­port it, not dis­tract from it.”

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