LIGHT­ING UP THE WORLD

Computer Arts - - Showcase -

MERCEDES-BENZ INFOGRAPHIC by Kyle Wilkin­son www.kylewil­kin­son.co.uk

Briefed to cre­ate a map that show­cased all the coun­tries in­volved in Mercedes-Benz’s Fash­ion Week pro­gramme, Wilkin­son&Co cre­ative di­rec­tor Kyle Wilkin­son de­signed an in­ter­ac­tive world made up of thou­sands of con­nect­ing lines. “Fash­ion in Brazil is much dif­fer­ent to that in China, yet the pas­sion for it is ex­actly the same,” ex­plains Wilkin­son, who used the project to il­lus­trate the idea that Mercedes-Benz con­nects the world through fash­ion.

“The map is pretty much hand ren­dered – it’s not an al­go­rithm or 3D model; just hand-placed lines through­out to build it up, which was time con­sum­ing,” he ad­mits. “My favourite part was see­ing it come to life. It took a while and to see the re­sults at the end was great.”

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