RICH SNIP­PETS

Computer Arts - - Back To Basics -

“Im­pro Quo is an im­pro­vi­sa­tional com­edy group based in Manch­ester that also of­fers work­shops to teach peo­ple their skills. As part of our work for the group, Cedar­wood Dig­i­tal worked to im­prove its web­site’s SEO. This mainly in­volved re­search into what peo­ple are search­ing for, con­sid­ered copy­writ­ing, and good use of head­ings. I also think tak­ing ad­van­tage of rich snip­pets [struc­tured data markup that helps search en­gines bet­ter un­der­stand what in­for­ma­tion is on each web page] helped push up the rank­ings, while also giv­ing us a bit more space on the re­sults page. See schema.org for more in­for­ma­tion on rich snip­pets.” EJI OSIGWE HEAD OF DE­SIGN AND DE­VEL­OP­MENT, CEDAR­WOOD DIG­I­TAL

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