PROJECT FACT­FILE

Computer Arts - - Fontsmith -

BRIEF: There has been a lot of talk about adap­tive ty­pog­ra­phy for the last cou­ple of years, where de­sign­ers are able to vary a font’s weight and width axis for true flex­i­bil­ity. Font­smith set out to cre­ate a type­face in­spired by clas­sic Ger­man fonts of the 1930s that of­fered true flex­i­bil­ity while sac­ri­fic­ing none of its char­ac­ter when used at dif­fer­ent weight, widths and type sizes.

FOUNDRY: Font­smith, www.font­smith.com

PROJECT DU­RA­TION: 16 months

LIVE DATE: March 2018

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