SELL­ING A FONT

Brent Couch­man of Moniker talks about the 3D-in­spired let­ter­press print he de­signed to help pro­mote FS In­dus­trie

Computer Arts - - Project Diary -

The idea for this ex­e­cu­tion came from the Mies van der Rohe quote, “Build, don’t talk.” It seemed ap­pro­pri­ate to il­lus­trate the idea with phys­i­cal ob­jects, hence the three­d­i­men­sional ef­fect. The halftone shadow was a rec­om­men­da­tion from the printer who thought it would be the best way to achieve the ef­fect.

It’s not a tra­di­tional let­ter­press print in that there’s no as­sem­bled type. The printer han­dled the man­u­fac­ture of the block, in con­junc­tion with Believe In, who com­mis­sioned us. It’s printed on Color­plan Tabriz Blue.

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