SELLING A FONT
Brent Couchman of Moniker talks about the 3D-inspired letterpress print he designed to help promote FS Industrie
The idea for this execution came from the Mies van der Rohe quote, “Build, don’t talk.” It seemed appropriate to illustrate the idea with physical objects, hence the threedimensional effect. The halftone shadow was a recommendation from the printer who thought it would be the best way to achieve the effect.
It’s not a traditional letterpress print in that there’s no assembled type. The printer handled the manufacture of the block, in conjunction with Believe In, who commissioned us. It’s printed on Colorplan Tabriz Blue.