FOR­WARD/REWIND

The in­spi­ra­tion be­hind the let­ter­press print cre­ated by Swiss stu­dio Cé­cile + Roger

Computer Arts - - Fontsmith -

Our piece is called For­ward/ Rewind. Graphic de­sign­ers need to keep an eye on the past and the fu­ture. This mix is sym­bol­ised by tra­di­tional let­ter­press and dig­i­tal work. The two words are placed like ar­rows point­ing at the fu­ture and the past.

First we laid the two words out to have a bal­anced com­po­si­tion, us­ing a gra­di­ent for the word For­ward. The gra­di­ent was trans­formed into pix­els in Pho­to­shop. To en­sure the best qual­ity let­ter­press print we cre­ated a pixel grid in Il­lus­tra­tor, re­pro­duc­ing our Pho­to­shop im­age in vec­tor squares. Ev­ery­thing was merged into one. We used de­boss­ing in the print­ing for the word Rewind to sym­bol­ise the past.

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