The inspiration behind the letterpress print created by Swiss studio Cécile + Roger
Our piece is called Forward/ Rewind. Graphic designers need to keep an eye on the past and the future. This mix is symbolised by traditional letterpress and digital work. The two words are placed like arrows pointing at the future and the past.
First we laid the two words out to have a balanced composition, using a gradient for the word Forward. The gradient was transformed into pixels in Photoshop. To ensure the best quality letterpress print we created a pixel grid in Illustrator, reproducing our Photoshop image in vector squares. Everything was merged into one. We used debossing in the printing for the word Rewind to symbolise the past.