PROJECT FACT­FILE

Computer Arts - - Art & Graft For Soho House -

BRIEF: With an in­creas­ingly global mem­ber­ship, pri­vate mem­bers’ club Soho House wanted a fresh and ap­peal­ing way of com­mu­ni­cat­ing its house rules to new mem­bers, with­out the need for an on-site in­duc­tion. The brief was to cre­ate an an­i­mated film in­tro­duc­ing them to Soho House and its etiquette. STU­DIO: Art&Graft, www.ar­tand­graft.com CLIENT: Soho House, www.so­ho­house.com PROJECT DU­RA­TION: 2-3 months LIVE DATE: April 2018 Watch the film at www.ar­tand­graft.com/project/soho-house

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