Nick Car­son picks out three tal­ented grad­u­ates from the an­nual mael­strom of D&AD New Blood

Computer Arts - - Contents -

We visit D&AD New Blood and Glug Lon­don

Ev­ery year, D&AD New Blood Fes­ti­val is in­spir­ing and ex­haust­ing in al­most equal mea­sure. The vast Old Tru­man Brew­ery in Lon­don's Shored­itch plays host to top grad­u­ate ta­lent from de­sign cour­ses across the UK, cre­at­ing a sen­sory over­load of young creatives com­pet­ing for the at­ten­tion of the cre­ative press, and agen­cies look­ing for that spark of po­ten­tial in their next ju­nior hire.

This year, CA's an­nual New Ta­lent is­sue went to press be­fore New Blood took place – but don't worry, we've brought you the high­lights to add to last month's in­spi­ra­tional ex­trav­a­ganza.

Three stu­dents in par­tic­u­lar caught our eye – two for their for­ward-think­ing, ideas-led ap­proach to press­ing so­cial is­sues such as dis­abil­ity and ac­ces­si­bil­ity, and the third for her ver­sa­til­ity, and over­all qual­ity of work.

Elena Kid­man stud­ied De­sign for Pub­lish­ing at Nor­wich Uni­ver­sity of the Arts, and the rel­a­tively open brief for her fi­nal project was to de­sign the lay­out for a new non-fic­tion book. She chose Sound, by Bella Bathurst – a first-hand ac­count of the de­te­ri­o­ra­tion of the au­thor's hear­ing.

Through­out the book, Bathurst makes spe­cific ref­er­ences to the fre­quen­cies she is able to hear as her con­di­tion wors­ens. 'This gave Kid­man the idea to trans­late the fre­quen­cies into graphic pat­terns – achieved by play­ing spe­cific fre­quen­cies through a metal plate un­der­neath sand, be­fore record­ing the re­sult­ing shapes.'

These pat­terns are printed in translu­cent white ink to in­ter­act with and dis­tort the text of the book – a graph­i­cal rep­re­sen­ta­tion of the sounds that Bathurst can hear. The book con­cludes with Bathurst hav­ing an op­er­a­tion to re­store her hear­ing, il­lus­trated with the only full-colour spread in the book.

Christina Dias An­drade, a Graphic De­sign grad­u­ate from Mid­dle­sex Uni­ver­sity, had two very dif­fer­ent, but equally strong projects on dis­play. The first, Bit­ter & Twisted, is an il­lus­tra­tion-led brand­ing scheme for a fic­tional brew­ery. In­spired by the weird no­tion of 'beer cock­tails', An­drade cre­ated a quirky col­lage of old Vic­to­rian wood­cuts to show­case the var­i­ous in­gre­di­ents.

Her sec­ond project, self-ti­tled al­bum Noth­ing But Thieves, in­cor­po­rates a

10-inch vinyl cover, a seven-inch lim­ited-edi­tion box, a CD cover, and a promo item. In­spired by a re­cur­rent theme of the mu­sic of feel­ing lost, she used Kine­gram an­i­ma­tion tech­niques to cre­ate eye-catch­ing il­lu­sions cre­ated by the lis­tener's move­ment – whether walk­ing past the pro­mo­tional frame, or pulling the vinyl sleeve out of its box.

Last but not least is Ed­in­burgh Napier grad­u­ate Rebecca Watt, who chose to ex­plore Type 1 di­a­betes for her fi­nal-year project. "My younger brother was di­ag­nosed when he was four, and has now lived with it for 11 years," she says. "I wanted to use the knowl­edge from his life to ex­press how Type 1 di­a­bet­ics have no op­tion but to live with this au­toim­mune dis­ease 24/7, 365 days a year."

Aware that her close per­sonal ex­pe­ri­ences of the con­di­tion might lead her to make ref­er­ences that the gen­eral pub­lic wouldn't un­der­stand, Watt was care­ful to test her ideas on a wide range of peo­ple. "This also al­lowed me to see where any con­fu­sion was in the un­der­stand­ing, and helped me pin­point what ar­eas re­ally needed fo­cus," she adds.

At the core of the project is a col­lec­tion of 'pa­per foods', cov­ered with nu­tri­tional in­for­ma­tion – in­clud­ing grams of fat, sugar, pro­tein and car­bo­hy­drate – to show the con­stant need to keep track of your body's in­take as a Type 1 di­a­betic. Also on dis­play was an un­set­tlingly large rack of nee­dles, to rep­re­sent one week's worth of injections - which couldn't fail to catch the eye when walk­ing past.

Clock­wise fromabove: 2018 fes­ti­val at­ten­dees; Kid­man's book rep­re­sen­ta­tion of fre­quen­cies; An­drade's Bit­ter & Twisted and Noth­ing But Sound; Watt's di­a­betes project dis­plays a strik­ing rack of nee­dles.

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