Computer Arts - - Industry Insight -

“If busi­ness is slow and no work or op­por­tu­ni­ties have come in, the first dif­fi­cult step is to hon­estly ask our­selves if this is re­ally what we are meant to be do­ing. Do we love it enough to pay the price and sac­ri­fice what­ever it takes to make our vi­sion a re­al­ity? Don’t just keep some­thing go­ing in a loop­ing rut if it’s not right. It’s not the end of the world to try some­thing new when the old isn’t work­ing, so we must be bru­tally hon­est with our­selves. It’s very dif­fi­cult to fo­cus and think clearly when the rent is due and there’s no money com­ing in. So, take some deep breaths and har­ness this pow­er­ful, neg­a­tive en­ergy that is balled up in your throat and trans­form it into a game plan with a spe­cific goal in sight.”

To do this, I rec­om­mend form­ing a short sen­tence that states what you want from this mo­ment of your life. This can be de­ceiv­ingly sim­ple sound­ing, so take some time to re­ally ask your­self what it is that your heart re­ally wants. It could be some­thing im­me­di­ate like: ‘I will land a new client that will pay 50% up front to cover my bills’ or ‘I will find a ful­fill­ing new ca­reer path that is right for me.’ Each morn­ing you wake up, write this state­ment down at least 15 times in your jour­nal. It tunes your mind to the goal, so that in­spi­ra­tion might dawn on you or if a sub­tle path to the op­por­tu­nity be­comes avail­able, it will ap­pear to you as a glow­ing bea­con and you will seize the mo­ment. Keep writ­ing this goal in your jour­nal un­til it hap­pens. If you can’t find the en­ergy to keep writ­ing it 15 times each morn­ing un­til it hap­pens, then it can­not be your true heart’s de­sire and you won’t be will­ing to pay the price to man­i­fest it any­way. Pick some­thing else and start again. As Steven Press­field re­minds us: “Our job in this life is not to shape our­selves into some ideal we imag­ine we ought to be, but to find out who we al­ready are and be­come it.”

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