Edi­tor’s let­ter

Computer Arts - - Welcome - BEREN NEALE Edi­tor beren.neale@fu­turenet.com

‘The best in brand­ing’ is one hell of a claim to lead with on this is­sue’s cover. But then, that’s ex­actly what The Brand Im­pact Awards has been about for the last five years. The best brand­ing projects, as se­lected by a panel of some of the best cre­atives work­ing to­day – mem­bers of small bou­tique stu­dios and large net­worked agen­cies; peo­ple who have a range of ex­pe­ri­ence and ex­per­tise in dif­fer­ent ter­ri­to­ries and mar­ket sec­tors, and also a range of both agency-side and client-side brand­ing ex­perts (have a look at this year’s judges on page 73).

The se­lec­tion process is thor­ough to say the least. The point is to se­lect and cel­e­brate ex­cel­lence, and if the panel don’t all agree that there’s a project that hits the mark in a cat­e­gory, the cat­e­gory sim­ply doesn’t have a win­ner. Bru­tal!

And yet the stu­dio mem­bers that at­tended the fifth BIAs cer­e­mony this Septem­ber are hardly new to pro­duc­ing ex­cel­lent work that’s scru­ti­nised from in­cep­tion to end prod­uct. That’s the name of the game, so it’s with great priv­i­lege that we bring you the best in brand­ing over on page 52.

As ever, we have a wide net to cast in Com­puter Arts, and other con­tent ex­plores and cel­e­brates the worlds of il­lus­tra­tion and mo­tion, and the work life bal­ance of stu­dio life... ran­domly pick a page and get stuck in, and I hope you’ll find plenty in this is­sue to keep you in­spired un­til the next one (in which we speak to the very best UK de­sign stu­dios!) Hope you en­joy…

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