INSIDE THE MIND OF MARK DENTON
WINNER: SELF-BRANDING by Superunion www.superunion.com
Easily the smallest-scale project to take home a winner trophy at this year’s Brand Impact Awards, this poster-led campaign for a talk that advertising legend Mark Denton was giving at Superunion’s London offices is nonetheless inspired in its execution.
Working closely with illustrator Vic Lee, Superunion decided to include Denton himself in the ad – transforming him into a living, breathing phrenology head that reflects his unique character and abilities. Each section of the illustration was ad-libbed, and drawn directly onto Denton’s head – incorporating subtle references to such aspects as his personality, life and 30-year career in advertising.
With minimal preparation beforehand, the final piece took Vic Lee over three hours to complete, using water-based inks to “protect our human canvas”, as Superunion puts it. Within the Self-Branding category, this project amply demonstrates that even the smallest self-initiated studio project can benefit from the same level of creative rigour, style and execution that client briefs can.