IN­SIDE THE MIND OF MARK DEN­TON

Computer Arts - - Special Report -

WIN­NER: SELF-BRAND­ING by Su­pe­runion www.su­pe­runion.com

Eas­ily the small­est-scale project to take home a win­ner tro­phy at this year’s Brand Im­pact Awards, this poster-led cam­paign for a talk that ad­ver­tis­ing le­gend Mark Den­ton was giv­ing at Su­pe­runion’s Lon­don of­fices is none­the­less in­spired in its ex­e­cu­tion.

Work­ing closely with il­lus­tra­tor Vic Lee, Su­pe­runion de­cided to in­clude Den­ton him­self in the ad – trans­form­ing him into a liv­ing, breath­ing phrenol­ogy head that re­flects his unique char­ac­ter and abil­i­ties. Each sec­tion of the il­lus­tra­tion was ad-libbed, and drawn di­rectly onto Den­ton’s head – in­cor­po­rat­ing sub­tle ref­er­ences to such as­pects as his per­son­al­ity, life and 30-year ca­reer in ad­ver­tis­ing.

With min­i­mal prepa­ra­tion be­fore­hand, the fi­nal piece took Vic Lee over three hours to com­plete, us­ing wa­ter-based inks to “pro­tect our hu­man can­vas”, as Su­pe­runion puts it. Within the Self-Brand­ing cat­e­gory, this project am­ply demon­strates that even the small­est self-ini­ti­ated stu­dio project can ben­e­fit from the same level of cre­ative rigour, style and ex­e­cu­tion that client briefs can.

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