SMK

Computer Arts - - Special Report -

HIGHLY COM­MENDED: ED­U­CA­TION by &and­stu­dio http://and­stu­dio.lt A bold and un­con­ven­tional ap­proach in the ed­u­ca­tion sec­tor, &and­stu­dio’s brand­ing scheme for Lithua­nia’s SMK Univer­sity of Ap­plied So­cial Sciences show­cases and cel­e­brates the in­di­vid­u­al­ity of the “vi­brant, dy­namic and ac­tive” stu­dent com­mu­nity at the in­sti­tu­tion.

Over 200 pic­tograms com­bine as part of an ex­pan­sive and ver­sa­tile graphic sys­tem that tran­scends the lim­i­ta­tions of con­ven­tional brand­ing, defin­ing SMK through a kit of dif­fer­ent vis­ual el­e­ments rather than a sin­gle static logo.

Us­ing the SMK lo­go­type gen­er­a­tor, stu­dents can also cre­ate their own unique sym­bol. Fol­low­ing a four-step se­ries of games and tests, the ap­pli­ca­tion gen­er­ates a sym­bol that can be used to iden­tify the stu­dent on univer­sity as­sign­ments, so­cial me­dia or mer­chan­dise.

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