Computer Arts - - Special Report -

RE­TAIL by Stu­dio Sutherl& http://stu­dio-suther­ Stu­dio Sutherl&'s brand­ing for Start-rite Shoes is based on the idea that the best chil­dren's shoes should help them move freely. The iconic 'twins' were re­drawn and freed from the logo, and a pair of ty­po­graphic twins – Rs with feet – were in­te­grated within the name. This ap­proach be­came a be­spoke font named Type­feet for use across all the com­pany's brand cam­paigns.

Newspapers in English

Newspapers from Australia

© PressReader. All rights reserved.