START-RITE SHOES

Computer Arts - - Special Report -

RE­TAIL by Stu­dio Sutherl& http://stu­dio-suther­land.co.uk Stu­dio Sutherl&'s brand­ing for Start-rite Shoes is based on the idea that the best chil­dren's shoes should help them move freely. The iconic 'twins' were re­drawn and freed from the logo, and a pair of ty­po­graphic twins – Rs with feet – were in­te­grated within the name. This ap­proach be­came a be­spoke font named Type­feet for use across all the com­pany's brand cam­paigns.

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